Most Loved REI Products of 2025
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As avid travellers and outdoor enthusiasts know, having gear you can trust makes all the difference. At REI, the most-loved products this year stand out thanks to a combination of strong customer reviews, expert testing, and real-world performance. Here’s a curated list of top picks you’ll want to consider — whether you’re road-tripping across Europe, heading on a backpacking adventure, or simply outfitting your travel kit.
1. REI Co‑op 650 Down Jacket



This down jacket consistently appears among REI’s best-sellers and top rated items. According to REI’s “Best Sellers” list, the 650 Down Jacket has hundreds of reviews and an average rating of ~4.5/5
Why travellers love it:
- Lightweight yet warm — ideal for cool mornings on the road or layering for a colder destination.
- Packs well, takes minimal space in your travel bag.
- Good value for a down jacket from a trusted brand.
Travel tip: If you’re heading into cooler weather, this is a great jacket to bring along as your “just in case” layer.
2. REI Co‑op Flash 22 Pack



As highlighted in a gear-round-up of best products, the Flash 22 for sure made the list.
Why it’s loved:
- At 22 liters, it hits a sweet spot for day trips, city exploration, or as a “carry-on day pack” for travel.
- Lightweight design with the features needed for outdoor use (so you can seamlessly switch between trail and city).
- Great user feedback for comfort and versatility.
Travel tip: Use this as your “explore the city today” pack when you’re staying at a base — carry water, camera, jacket, snacks, souvenirs and you’re set.
3. REI Co‑op Sahara Shade Hoodie



Also from the best-sellers list: the Sahara Shade Hoodie (Men’s & Women’s) has thousands of reviews and strong ratings (~4.6/5).
Why it stands out:
- Excellent for sunny travel destinations — lightweight, breathable, and gives sun protection.
- Versatile: can be used in outdoor adventures (hiking, trail), but also comfortable around town.
- Worth it for warmer-weather travel where sun protection matters.
Travel tip: This top can double as casual wear and light hiking layer.
4. REI Co‑op Multi Towel Mini


Sometimes the smallest items make the biggest difference in travel. The Multi Towel Mini—compact, ultralight and efficient—is part of REI’s top rated gear.
Why travelers appreciate it:
Folds very small, ideal for backpacks or minimalist packing. Affordable, high-value travel accessory.
Travel tip: Keep one in your day pack or as part of a “travel kit” bag — skip bulky towels and carry this instead for picnics, beach stops, or train rides.
The gear above from REI Co-op — the 650 Down Jacket, Flash 22 Pack, Sahara Shade Hoodie, and Multi Towel Mini — are not only highly rated by outdoor folks but also extremely relevant for travellers. Whether you’re prepping for a weekend getaway, a road trip, or light carry-on travel, these products earn their place on your packing list.
Be sure to keep an eye on REI’s sale events (holiday, outlet, membership promos) to pick these up at the best price. Travel smarter, pack lighter, and gear up with items that have both outdoor performance and travel utility.

